Hubble: UX Research Tools for Continuous Discovery

Hubble is an all-in-one user research platform designed to help product teams gather valuable insights at every stage of development. It offers a comprehensive suite of tools, from unmoderated research and usability testing to in-product surveys and participant recruitment, all aimed at building better products through continuous user feedback.

Key Features

• Unmoderated Research: Conduct AI-powered unmoderated studies, including concept tests, prototype tests, design A/B tests, and live product tests. This allows for efficient large-scale testing and early validation of product ideas.
• Usability Testing: Test your product's usability with real users to identify pain points and areas for improvement. Hubble facilitates the entire process, from participant recruitment to data analysis.
• In-Product Surveys: Collect contextual feedback directly within your product using in-product surveys. This ensures you capture authentic user responses in their natural environment.
• Participant Recruitment: Access a diverse pool of over 4 million participants across 150 countries. Hubble automates the recruitment process, saving you valuable time and resources.
• User Targeting: Precisely target specific user personas to ensure your research focuses on the most relevant audience.
• Comprehensive Reporting: Hubble provides clear and concise reports that make it easy to understand your user insights and make data-driven decisions.

Use Cases

Hubble caters to various needs across the product development lifecycle:

• Early-stage validation: Test product concepts and prototypes before committing significant engineering resources.
• Iterative design: Continuously refine your designs based on real-user feedback.
• Feature prioritization: Identify which features are most valuable to your users.
• Measuring user satisfaction: Track Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to gauge overall user happiness.

Comparisons

While Hubble offers a comprehensive suite of tools, it's important to consider alternatives like Maze and UserTesting. Maze excels in prototype testing, while UserTesting focuses on moderated usability testing. Hubble distinguishes itself by offering a unified platform that integrates all these functionalities, streamlining the entire user research process.

Conclusion

Hubble empowers product teams to build better products by providing a powerful, all-in-one user research platform. Its comprehensive features, diverse participant pool, and streamlined workflow make it an invaluable tool for any organization striving for continuous user-centric product development.